Any salesperson worth their commission will tell you that selling is a numbers
game. This is especially true when it comes to network marketing. Out of a
hundred contacts, you might sign up two or three into your business opportunity.
To increase the success of your business, you need to have a network marketing
lead generation program in place to bring you prospects to convert.
Lead generation is all about getting your name in front of people who will buy
your product or join your opportunity. These people are your target market and
they can’t be sold on what you are offering if they don’t know you exist. The
first step in getting on their radar is figuring out exactly who your target
Whether you are selling an opportunity or a product, the people who are most
likely to be interested in what you are offering is your target market. A good
example of this is if you are promoting a business opportunity that can be
worked out of the home. Your target market might be stay at home moms because
they would be attracted to the idea of making money while taking care of the
kids at home.
Before you start any type of lead generation program, you should have an idea of
who your target market is. This will prevent you from wasting money and time
trying to market to people who don’t have the slightest interest in what you are
selling. Sit down in a quiet place with a piece of paper and brainstorm the kind
of people who would be attracted to your product or opportunity.
When you’ve figured out who your target audience is, then you can start
implementing strategies to attract them. One option that works well is to
advertise in areas where they hang out. On the internet, that would include
blogs, classified ads, forums, and social networking websites. Not all of these
options are free so evaluate the cost effectiveness of any that require a
Another popular internet marketing strategy to attract prospects is to write
articles and submit them to article directories and blogs. People love
information. If you write an article that solves a problem they are having then
they are most likely to view you as an expert on the topic you wrote about. This
means they will approach you for solutions to other problems they need help with
and give you the opportunity to sell to them.
When it comes to marketing, the email list is the Holy Grail. A list of opted in
subscribers will provide a rich source of prospects that you can mine for those
people who are ready to sign up to your opportunity. Unfortunately, the problem
with spam has many people tightfisted about giving up their email address. To
encourage them to hand it over, you’ll need to offer an incentive like a free
training course or e-book.
Although network marketing lead generation seems simple on paper, it can be
challenging to do when put in practice. However, if you stay focused and work
hard you’ll have a slew of prospects beating down your door in no time.
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