DubLi has grown to 1000′s of business associates and 1.5 million customers since
it’s public debut in 2008 in the online auction arena. So what does DubLi offer
the online auction world, that eBay doesn’t already have? What would convince
auction customers to switch to DubLi? Through my research, I found two
compelling reasons why this Cyprus based firm may be in position to
take a slice of eBay’s $2 billion pie.

While the established online auctions were using the “traditional auction”
model, Michael Hansen, DubLi founder, first conceived using the “reverse
auction” concept in the consumer market. This model is a win, win, win for
customer, network marketer and DubLi.

The key difference between traditional and reverse auctions is the difference
in bidding practice and it’s affect on price. Traditionally, the competitive
nature of the auction drives the price up, to the benefit of the seller. In the
reverse auction model, bids drive the price down, to the benefit of the consumer.

Here’s where it gets interesting. In the reverse model, the customer doesn’t know
the current low bid because it’s hidden. They must spend a credit ($0.80) in
order to see the current bid. And every time any customer checks the current
bid, the retail price is reduced by $0.25. With the potential of 100′s or 1000′s
of customers checking the current bid, it easy to see the how fast the retail
price can drop.

When the credit is spent, the customer has the option to purchase the item at
the current low bid. They may decide to purchase immediately or wait for the
retail price to be reduced further. However the risk in waiting is that someone
else will beat them to it and buy the item. (Go “all in” if they think they’ve
got the best hand or pass and let someone else “steal the pot”)

DubLi chose the use of, what many would say is, the best marketing strategy
available. They accomplished their phenomenal growth using word of mouth
advertising and traditional offline prospecting methods. Business
associates introduce new potential customers and BA’s to the auction. DubLi
uses the profit between the credit ($0.80) and retail price reduction ($0.25)
to compensate the sales force, pay operating expenses and company profit.

DubLi has put together a new online reverse auction model that’s designed to
benefit the company but also the network marketing sales force and the customer.
Only time will tell if Michael Hansen’s vision will claim market share from
the traditional auctions. At any rate he has created an organization the appears
to benefit all.

If you’re wanting to create a thriving DubLi business, then put your name and email
in the form on the right hand of the page, and I’ll teach you the exact strategies,
methods and tools I used to increase my leads by 530% in 4 weeks.

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Tags: dubli, dubli online auction, dubli review, online auction

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